Client Slack. New creatives outperforming the old set, same budget.
For info-product owners running ads
Everyone's ads look the same. The algorithm now pays you to be different.
Why creative quality now drives 56% of campaign performance, and how to make ads people actually remember.
In the video I give away a folder of the greatest ads of all time, forgotten by our market.
Owner of three info-products that have done just shy of $1M
Results
I've spent more on ads than most people will see in a lifetime
Results from inside the client chats and sales dashboards. Names blurred, numbers real. Swipe through them.
Client WhatsApp. “You really found the problem, fixed, boom, just like that.”
Client sales bot. “Officially we hit 100k then, right??”
Sales dashboard, YTD. $331k revenue, 485 bookings, 430 shows.
Client chat. $2,500 paid in full, closed from one sprint.
Client dashboard. The 20k/month goal, hit with one campaign under 100 € a day.
Inside the video
Three shifts that changed the game
Meta rebuilt its entire ad engine
Andromeda finished rolling out through 2025. Targeting as you knew it is gone. The algorithm now reads your creative to decide who sees your ad. Creative quality drives 56% of campaign performance.
Attention got more expensive
Ad prices are up 12% worldwide, 14% in the US, in a single year. If your ads stay the same, you're getting taxed year after year for not being unique.
AI flooded the feed with sameness
AI-made video ads jumped from 22% to a projected 40% of the feed, at the exact moment the algorithm started rewarding ads that are different. The machine literally pays you to stand out. That window won't stay open.
"Boring is not a style problem. It's a fear problem."
The call · 30 minutes · 1-1
Bring the ads you're running. Leave with a sharper read on them.
You bring the ads you're running (or planning to run). In 30 minutes I'll show you what's already working, and exactly what would take your setup from good to great.
01
Pick a slot
Answer three short questions when you book, so I can look at your ads before we talk.
02
We go through your ads together
30 minutes, screen share. What's working, what's leaking, what I'd change first.
03
You leave with a plan
If I can genuinely help you, I'll show you how we'd work together. If I can't, I'll tell you that too.
YouTube
Watch before you book
Short, honest videos about Meta ads for coaches and info-products. The newest three:
About
Who is Gustav Bernth?
I run ads for market leaders in the info-space, and I own three info-products of my own that did just shy of $1,000,000 in total. So I'm not just spending other people's money; I know exactly what it feels like when the ad account is your own.
I still work on every ad myself, and the only thing left for me to chase is making ads people actually remember.
From the video
The folder of forgotten great ads
89 of the greatest ads of all time, forgotten by our market, which means they’re yours to steal from before anyone else remembers them.
Questions
Before you book
Who is the call for?
Info-product owners and coaches who are running ads, or are about to, and want creative that actually performs. If you're sending paid traffic to an offer, we have something to talk about.
Who is it NOT for?
If your offer isn't validated yet, or you're not planning to spend on ads, the call won't be worth your 30 minutes. Watch the videos, join the newsletter, and come back when you're ready to run.
What actually happens on the call?
You bring the ads you're running or planning to run. I show you what's already working and exactly what would take your setup from good to great. If I can genuinely help you, I'll show you how we'd work together. If I can't, I'll tell you that too.
Do I need to prepare anything?
Just the ads. Screenshots, links or a screen share of the ad account all work. The three questions you answer when booking tell me the rest.
Where's the folder of ads?
Right here on the site: right here on this page — hit “Open the folder”. Watch the video first if you want the context for why those ads still work.
Last thing
Could your next campaign be the start of a generational run?
Not ready? Join the newsletter above. One agency learning a week.
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Last updated: August 2026
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Contact
Reply to any newsletter email, or write to me on Instagram @gustavbernth.